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Innovators: Companies
These pioneering organizations are just starting to make their mark on the industry—all have been in business for only five years or underwent a strategic re-launch during that same period....
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Advanced Clinical The provider of clinical research solutions appointed Susan Paulson, Ph.D. as Executive Director of Clinical Pharmacology and Nonclinical Development. Paulson comes from running her...
View ArticleClosing the Information Gap
One of the keys to improving the physician-patient relationship is for doctors to provide clear instructions as to the whys and hows of using medication and the specifics of treatment. In the last...
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Every Metric Tells a Story
New-to-brand (NBRx) may be a more valuable measure in differentiating between a true new patient—one who has never been on the brand before—and a new prescription. When it comes to new medicines,...
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Innovators: Divisions
Formed to address a particular problem facing the industry or to provide a new service marketers need—even if they don’t know it yet. DENMARK’S CLM LEADER: Agnitio’s U.S. Division Agnitio J.R. Hermann,...
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Innovators: People
Visionary change-agents who are ensuring that the industry continues to move forward with new technologies, methods and strategies. THE ULTIMATE NETWORKER: Peter Kirk CEO WorldOne Back in 2000, Peter...
View ArticleChatting with Brandon Chicotsky, Digital Strategist and Founder of BaldLogo.com
Brandon Chicotsky is an entrepreneur, digital marketing strategist and the founder of the recent start-up BaldLogo.com, which is pretty much exactly what it sounds like. BaldLogo.com not only offers ad...
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Managed Markets: Why Access Is No Longer Just About “Tier”
SURE, FORMULARY TIERS ARE IMPORTANT. But they are only part of the equation. By our definition, access is based on: Reimbursement, including copays, coinsurance, and benefit coverage Restrictions, such...
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BLAST FROM THE PAST May 20, 1873 In an early milestone of American branding, San Francisco dry-goods merchant Levi Strauss (1829- 1902) and Reno tailor Jacob Davis (1831-1908) receive a U.S. patent for...
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